Capita approached us with a mission to promote their Digital Skills Bootcamps – government-funded courses designed to fast-track UK citizens into tech roles across Cyber, Data, and Software Development.

The goal was two-fold. First, to reach UK citizens who could benefit from upskilling in these high-demand areas, giving them the tools to enhance their employability (B2C). Second, to help businesses close the Digital Skills Gap by upskilling their workforce (B2B).

With contracts for bootcamps secured in specific regions, Capita needed a rapid-response marketing strategy to capture demand as soon as those regions went live.

We know how daunting it can be for adults to retrain, upskill, or even step outside their comfort zone. So we created a strategy that spoke directly to that tension, developing a campaign that focused on overcoming the “little voices” in our heads that whisper, “No, I can’t,” and turning them into a confident, “Actually, I can.”

This message was delivered through a multi-channel strategy that included social, display ads, print, door drops, and OOH, all designed to inspire action and drive sign-ups.

The result? A powerful, wide-reaching campaign that didn’t just sell bootcamps, but the possibility of new opportunities. In just three months, we saw:

• 1,100 learners signed up
• 33,044 visits to our landing pages, with 6-minute dwell time
• 527 registrations from digital activity alone

Capita’s Digital Skills Bootcamps are helping bridge the UK’s Digital Skills Gap, and we’re proud to have played a part.